9/18/2023 0 Comments Spy network meme![]() Meanwhile, Facebook's tracking pixel "allows Facebook to be a silent third-party watching whatever you're doing," she says. It can figure out with those clicks who you are, where you live and what device you use to access the network. Once clicked, you are inviting Facebook into your life. The "like" and "share" buttons on other websites follow you on the Web, whether you have a Facebook account. Based on that info, "it's remarkably easy for an eerily accurate targeted ad to make its way to you." Facebook Pixel knows allįacebook knows your searches outside of the Social Network because it tracks you even when the app is closed. Facebook knows your demographic, income level, where you live and the people you spend time with, and senses you might want a new mattress to go in the new apartment since that fits the pattern. You're in your 20s, you order a U-Haul at the end of the month and plan a move. Instead of the little Zuck on your phone, it's just all those hidden signals that Facebook picks up, without having to record audio and listen.Įvery time you click Like, share a post, look up directions or reviews of a local business, Facebook learns more about you, says Gebhart. It didn't get there by recording people's phone calls. Facebook generated $21 billion in revenue in the most recent quarter and now has 2.5 billion members, up from 2.45 billion in the previous quarter. Indeed, a 2019 study by the Pew Research Center showed that 51% of the people surveyed said they were uncomfortable with being tracked and categorized by Facebook.īut it's clearly great business for the company. CEO Mark Zuckerberg was asked point-blank about it during a 2018 Congressional testimony, and he flatly said, "No." He followed up by calling it a "conspiracy theory" that so many think Facebook does so. Note the "better ads." Those are the personalized ads that show up in your News Feed that are so cannily on the money many mistake it for Facebook listening to them.įacebook has routinely denied that it records users' conversations in order to come up with personalized ads. The social network asks for your approval, one of those pop-up windows that most people don't read and automatically click yes.įacebook's pitch: Location Services allows it "to provide more relevant and personalized experiences, like helping you check in, find local events and get better ads." Location services is technically an opt-in feature that pops up after you've downloaded the Facebook app to your phone. Location services knows you’re in a bar where that show might be popular.” It's all about Location Services Or you’re in a bar, watching a TV show and you get an ad for the TV show. ![]() “Maybe you’re in an airport, lingering in front of an ad, and that signals to an advertiser that you might be interested in the product. ![]() This is the feature in which Facebook “can tell who you are and what you’ve recently purchased,” she says. She mentions location tracking as a case in point. There’s much more nefarious and evasive methods and much more invisible methods available to them." "For Facebook to use voice detection, to find keywords and then map them onto ad preferences, that’s Stone Age targeted advertising technology. Wrong, says Gennie Gebhart, a research director for the Electronic Frontier Foundation, who has studied Facebook's targeting efforts. That's how the social network can follow up on our real-world conversations about products with ads that show up in our News Feed. It's a given that Facebook is listening in on our conversations, right? ![]()
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